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English Marketing intelligence
for scale-ups
Scale-ups grow faster than their measurement setup. Datafy brings all marketing data together in a model that forecasts revenue and optimises budget.
Growth outpacing measurement
A scale-up adds channels, markets and team members at a pace that the measurement setup cannot keep up with. Data is scattered across platforms, spreadsheets and dashboards that contradict each other.
Leadership demands predictability and evidence. The marketing team wants direction. But without a shared model, every question becomes a new research task, and every answer an assumption.
What is missing is not another dashboard, but a layer of intelligence that connects the data and turns it into a decision.
What marketing intelligence with Datafy means
Datafy turns scattered data into a steering instrument.
A single source of truth
All online and offline marketing data comes together in a uniform and always up-to-date data model.
Revenue forecasting
The model forecasts revenue based on thousands of variables and tests itself against reality.
Budget optimisation
Datafy advises the cross-media allocation that delivers the highest return.
Reporting the board can follow
Figures that add up and are substantiated, instead of contradictory platform reports.
What it delivers
Scale-ups that set up marketing intelligence with Datafy stop investigating individual questions and start steering. Budget decisions are substantiated, the revenue forecast is a planning instrument, and the board gets the evidence it requires.
The foundation is predictive marketing analytics and bringing data together, see centralise marketing data.
Frequently asked questions
What is marketing intelligence?
Marketing intelligence is the connecting of all marketing data in a model that not only reports, but also forecasts and advises. The difference from a dashboard is that it leads to a decision.
Is Datafy suitable for a scale-up?
Yes. Datafy is built for scale-ups and growth teams with a significant media budget across multiple channels. That is precisely where a model connecting all channels delivers the most value.
Does Datafy replace my existing dashboards?
Datafy can replace or supplement your reporting. The difference is that Datafy adds a model that forecasts and optimises, not just shows the past.
How long does setup take?
That depends on the number of data sources and data quality. The first step is connecting and cleaning the data. The model and validation follow after that.
From scattered data to a steering instrument.
Book a demo and see how Datafy turns your marketing data into decisions.