Nederlands 
English What does it cost to give your media budget
a stronger foundation?
The cost of a marketing analysis should be in proportion to the decisions you make with it. That is why it makes sense to look beyond the price of the software and also consider the size of your media budget, the data available and the number of brands and markets you want to analyse.
How the pricing works
No surprises and no open ends: one annual licence that includes everything that keeps the model running.
Fixed annual licence
One fixed amount per year, known in advance. No fee per user, no meter on API calls, no percentage of your media spend.
Everything included
Onboarding and data connection, weekly recalculation, model validation, platform access for your whole team and support, with no extra-work invoices.
Scales with your landscape
The price grows only when you have more modelled: an extra brand, market or KPI. Not when your media budget rises.
What determines the amount
Three factors determine the size of your licence, so you can estimate for yourself where you land.
Brands & labels
Each brand or label gets its own model with its own budget recommendations. More brands means more models.
Markets
Each market has its own seasonal patterns, media and competition, and therefore its own model configuration.
Channels & data sources
The number of media channels and data sources we connect and maintain, from TV broadcast schedules to platform data.
What you get in return
The aim is an ongoing environment in which you can analyse channel contributions, calculate alternative budget allocations and test forecasts afterwards.
Large organisation? Start with a Proof of Value.
A defined project with a fixed price and a fixed end date: the model built on your history, tested against your realised revenue, closed with a validation report. After that you decide on the licence. If you continue, the Proof of Value is deducted. This way procurement first signs off on a small, defined amount instead of a multi-year contract.
Discuss which analyses you need
In an introductory meeting we discuss which decisions Datafy should support for your organisation. Based on that, we can put together a proposal that fits.