Datafy
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For whom CEO & Director CFO & Finance Marketing Director / CMO Head of Media E-commerce Manager Data & Analytics Lead
Industries Energy & Utilities Telecom Fashion & Lifestyle Financial services Travel & E-commerce
Features Cross-media Attribution Marketing Dashboard Offline Media Measurement Customer Journey Analysis Scenario Planning
How we work Our approach Our method Trust & Security
Knowledge Cases Glossary Use cases Compare Platform, build it yourself or an agency?
Investment About us Book a demo Nederlands Nederlands English English
Contents
Legal

Privacy Policy

Datafy B.V.  ·  Last updated: September 2026

1. Introduction

Datafy B.V., as the controller of the data processing, attaches great importance to the protection of your personal data and to transparency about how we handle your data. This privacy policy applies to all services provided by Datafy and to the use of our website datafy-software.com.

We process personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable data protection legislation.

2. What data do we collect?

We may collect the following categories of personal data:

  • Contact details: name, email address, telephone number and company name when you complete a form or contact us.
  • Usage data: information about how you use our website, including IP address, browser type, pages visited and time of visit.
  • Business data: information you share in the context of our services, such as media budgets and marketing data.

3. Why do we collect data?

We process your personal data for the following purposes:

  • Providing our services and performing agreements.
  • Improving the operation and performance of our website.
  • Analysing usage patterns in order to optimise our services.
  • Answering questions and providing customer support.
  • Sending relevant information about our products and services, if you have given your consent.

4. Legal grounds for processing

We process your personal data on the following legal grounds:

  • Consent: for placing non-essential cookies and for sending marketing communications.
  • Performance of a contract: where processing is necessary to perform an agreement to which you are a party.
  • Legitimate interest: for website optimisation and improving our services, insofar as your privacy interests do not outweigh that interest.
  • Legal obligation: where we are legally required to process or retain data.

5. Your rights under the GDPR

Under the GDPR you have the following rights in respect of your personal data:

  • Right of access: you can request which data we process about you.
  • Right to rectification: you can have inaccurate data corrected.
  • Right to erasure: you can request that your data be deleted.
  • Right to restriction of processing: you can request that the processing of your data be restricted.
  • Right to object: you can object to the processing of your data.
  • Right to data portability: you can request to receive your data in a structured format.

To exercise your rights, please contact us at auke@datafy-software.com. We respond to your request within 30 days.

6. Processing by third parties

We may share data with third parties that help us operate our website and provide our services. These parties are processors within the meaning of the GDPR and are contractually obliged to process the data solely on the instructions of Datafy and in accordance with the GDPR.

We do not provide your data to third parties for their own commercial purposes without your explicit consent. A current list of processors is available on request.

7. Security of your data

Datafy takes appropriate technical and organisational measures to protect your personal data against loss, misuse and unauthorised access. These measures include encryption of data and access restrictions.

8. Retention period

We do not retain your personal data longer than is necessary for the purposes for which it was collected, unless a longer retention period is required or permitted by law. Once the retention period has expired, your data is securely deleted or anonymised.

9. Contact

Datafy B.V.
Bloemendaalseweg 139
2061 CH Bloemendaal, the Netherlands
Email: auke@datafy-software.com
Telephone: +31 23 525 2818
Chamber of Commerce: 66681111 ยท VAT: NL 8566.59.216.B01

10. Dutch Data Protection Authority

If you believe that we are not processing your personal data in accordance with the law, you have the right to lodge a complaint with the supervisory authority. In the Netherlands this is the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).

Datafy

Marketing Mix Modeling for organisations who want to know what their media budget really delivers.

Features

  • Cross-media Attribution
  • Marketing Dashboard
  • Offline Media Measurement
  • Customer Journey Analysis
  • Scenario Planning

For whom

  • CEO & Director
  • Marketing Director / CMO
  • E-commerce Manager

Knowledge base

  • Glossary
  • Use cases
  • Compare

Contact

Hofstede Sparrenheuvel
Bloemendaalseweg 139
2061CH Bloemendaal

+31 23 525 2818 info@datafy-software.com
© 2026 Datafy · KVK 66681111 · BTW NL 8566.59.216.B01
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