Nederlands 
English TV and radio belong in the overall assessment too
A TV commercial does not necessarily lead to a measurable online click straight away. Yet it can make people recognise your brand, search for it later or buy at another moment. That is why judging offline media only on directly visible conversions gives an incomplete picture.
Offline Media Measurement
Bring offline and online data together
Datafy combines the available data on offline campaigns with online media, sales figures and relevant external conditions. The model examines which contribution is plausible and over what period effects can carry on.
Avoid a split between brand and performance
When offline campaigns influence online search behaviour, their effects should not simply be credited in full to search. Analysing channels together gives you a more useful starting point for budget choices.
Saturation curves per channel
More spend does not deliver revenue in a straight line. Datafy calculates the saturation curve per channel and uses it to determine the optimal spending levels.
Cross-media synergy
TV combined with retargeting performs differently from TV alone. Datafy models interaction effects between channels.
Measure your offline media impact
We show you exactly how we measure the impact of your offline campaigns in a 30-minute demo.