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English Which marketing question do you want to answer?
The right analysis depends on the decision you want to make. Do you want to know what TV adds to online sales? Find out whether your search budget still has room to grow? Or calculate in advance what a budget cut will mean? Each question calls for a suitable analysis.
From question to method
Attribution helps you track channel contributions. Sensitivity analysis shows how strongly the outcome changes when you make a limited change to one budget. Scenario analysis compares alternative allocations across several channels.
Check the forecasts afterwards
For every forecast it should be clear how you can compare it afterwards with the actual results.
Marketing Mix Modeling for e-commerce
Webshops run on multiple channels that claim each other's conversions. Marketing Mix Modeling shows which channel actually drives your revenue, so you allocate budget by contribution…
Use case: RetailMedia budget optimisation for retail
Retailers distribute media budget across stores, webshop and brand building. Datafy calculates which allocation delivers the most revenue, online and offline combined.
Use case: TV attributionMeasuring and attributing TV budget
TV leaves no click, so digital tools ignore it. Datafy measures the effect of TV on search behaviour and revenue, and places it alongside your digital…
Use case: D2CMarketing attribution for D2C brands
D2C brands grow fast on paid channels, until the measurement breaks down. Datafy shows which channels truly drive your direct sales, even as cookies disappear.
Use case: Scale-upsMarketing intelligence for scale-ups
Scale-ups grow faster than their measurement setup. Datafy brings all marketing data together in a model that forecasts revenue and optimises budget.
Use case: OmnichannelCross-media planning for omnichannel retail
Omnichannel retailers plan media for stores, webshop and brand simultaneously. Datafy calculates in advance which allocation delivers the most revenue.
Use case: Data consolidationCentralise all marketing data in one platform
Marketing data is scattered across platforms, spreadsheets and dashboards that contradict each other. Datafy brings it together in a uniform model that is always up to…
See Datafy for your own data
Book a demo and we will show you what a Marketing Mix Model reveals for your channels.