Datafy use cases

Use case: E-commerce

Marketing Mix Modeling for e-commerce

Webshops run on multiple channels that claim each other's conversions. Marketing Mix Modeling shows which channel actually drives your revenue, so you allocate budget by contribution…

→ Use case: Retail

Media budget optimisation for retail

Retailers distribute media budget across stores, webshop and brand building. Datafy calculates which allocation delivers the most revenue, online and offline combined.

→ Use case: TV attribution

Measuring and attributing TV budget

TV leaves no click, so digital tools ignore it. Datafy measures the effect of TV on search behaviour and revenue, and places it alongside your digital…

→ Use case: D2C

Marketing attribution for D2C brands

D2C brands grow fast on paid channels, until the measurement breaks down. Datafy shows which channels truly drive your direct sales, even as cookies disappear.

→ Use case: Scale-ups

Marketing intelligence for scale-ups

Scale-ups grow faster than their measurement setup. Datafy brings all marketing data together in a model that forecasts revenue and optimises budget.

→ Use case: Omnichannel

Cross-media planning for omnichannel retail

Omnichannel retailers plan media for stores, webshop and brand simultaneously. Datafy calculates in advance which allocation delivers the most revenue.

→ Use case: Data consolidation

Centralise all marketing data in one platform

Marketing data is scattered across platforms, spreadsheets and dashboards that contradict each other. Datafy brings it together in a uniform model that is always up to…

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