Nederlands 
English Which touchpoints come before a purchase?
Customers look up information, come back, click on ads and sometimes encounter your brand across several devices. Analysing the customer journey helps you understand which measurable steps came before a conversion.
Customer Journey Analysis
What can you establish from customer journey data?
Not every touchpoint can be tracked individually. TV, radio, privacy settings and missing identification can leave customer journeys incomplete. That is why an analysis of individual journeys needs to be complemented by an assessment of your total media spend.
From customer journey to budget question
Dividing the credit as precisely as possible after the fact is not the aim. The aim is to understand which parts of the customer journey are likely to make a difference. You can then test that insight with sensitivity and scenario analyses.
Segment-specific customer journeys
A new customer follows a fundamentally different acquisition path from a returning customer. Datafy segments the analysis by customer type, product category and acquisition channel.
Time-lag effects per channel
A TV commercial does not always deliver conversions on the same day. Datafy models the time lags per channel.
Map your customer journey
We show you in 30 minutes how Datafy maps your customer journeys and where the biggest growth opportunities lie.