Nederlands 
English Which channels contribute to sales?
Traditional attribution often divides the credit for a conversion over the touchpoints that can be measured. But a customer may also have seen a TV commercial, searched for your brand later and only bought after a retargeting ad. If you only look at the last click, you miss a large part of the story.
Cross-media Attribution
Assessing channel contribution in context
Datafy combines several sources of information to estimate how media contribute to commercial results. The analysis takes into account that channels can influence each other. As a result, you do not have to simply add up their separate platform figures.
From attribution to budget decisions
With the calculated contribution per channel, you can spot changes in performance. For a budget decision, you then want to know what changes if you invest more or less. That is why attribution, sensitivity analysis and scenario analysis are used side by side.
Offline media as a full channel
TV and radio are included in the model as measurable channels. Based on GRP data, Datafy calculates the adstock effect per week.
Transparent and traceable
Every model result can be traced back to the underlying statistical parameters. You see the confidence intervals, the model fit and the historical validation results.
See what Datafy can do for your organisation
In 30 minutes we show you exactly how cross-media attribution works for your specific media mix.