Nederlands 
English You know what your channels cost.
Datafy shows what they yield.
As a marketing director you are responsible for results that are difficult to prove. Every channel claims its own success. Datafy calculates the actual contribution — independent, validated and comparable across all channels.
What Datafy offers you
Incremental attribution per channel
Datafy calculates the actual incremental effect of each channel — corrected for overlap, seasonality and market conditions. Finally attribution that doesn't depend on cookies or last-click.
Budget optimisation based on ROI
Based on the contribution per channel, Datafy gives concrete recommendations: where to increase, where to cut back, and what the expected effect on revenue will be.
Scenarios for every boardroom moment
Whether it's a budget increase, reallocation or new channel: Datafy calculates what you can expect before you decide.
Offline media measurable
TV, radio, out-of-home: Datafy models the effect of offline channels in the same model as online. For the first time comparable.
The model proves itself
Every prognosis is compared to actual results. Datafy shows where it was right and explains where it deviated — so the model and your understanding continue to improve.
Results that speak for themselves
For CheapTickets.nl we have been using Datafy for several years. Thanks to Datafy we have far-reaching insights into the performance of the media mix. Results include a substantiated 20% reduction in performance costs while maintaining results.
Datafy has ensured we can optimise and evaluate our budgets across all channels. Since we strictly follow Datafy's recommendations, we see a 33% decrease in CPS.
At Essent we have been using Datafy with great satisfaction for years. The Media mix tool ensures we have the best overall budget deployment across all these channels.
Steer on what actually works.
A demo takes 30 minutes. We show how Datafy works for your marketing team.