Nederlands 
English What organisations have achieved
with Datafy
A model has to deliver information you can use for marketing decisions. In the client cases you can read how organisations use Datafy to assess online and offline marketing together and to optimise their media budgets.
From insight to a different budget allocation
An analysis might show, for example, that the contribution of one channel is declining while another channel has more room to grow. What matters next is whether a change delivers the expected result in practice.
Read the results in their context
On this website, CheapTickets.nl, Knab and Essent are among the organisations that share their experiences. The improvements they mention are specific client results and are no guarantee that every organisation will achieve the same outcome.
Knab
How an online bank had the budget split across online and offline channels calculated instead of argued, and followed the recommendations to the letter.
Case study · CheapTickets.nlCheapTickets.nl
How an online travel player in a demand-driven market discovered which part of its performance spend produced bookings that would have come anyway, and cut that…
Case study · EssentEssent
How one of the largest energy suppliers in the Netherlands has based its weekly budget steering across the full media mix on a single model for…
Curious what this means for your mix?
In a 30-minute demo we calculate it on your own channels and KPIs.