Predictive Marketing Analytics for financial services

Which marketing activities contribute
to an application?

With a mortgage, an insurance policy or another financial product, customers rarely decide straight away. They orient themselves, compare providers and sometimes come back several times. The campaign that finally records the application is therefore not necessarily the campaign that created the interest.

Brand + activation Measured separately, steered together
Scenario analysis Budget choices calculated in advance
Weekly Forecast tested against actuals
Financial services
What Datafy does for financial brands

Responsible growth, made measurable

Online and offline in one analysis
01. Online and offline

Online and offline in one analysis

Datafy includes your media channels together and examines how their use relates to leads, applications or other available commercial KPIs. It should remain clear that an application is not yet the same as an accepted customer or realised margin.

Support the choices in your media mix
02. Scenarios

Support the choices in your media mix

What happens if you invest less in retargeting and more in a brand campaign? With scenario analysis you can compare the expected consequences and then test those expectations in practice.

For financial brands

Want to see what Knab did with it?

Book a 30-minute demo. We walk through the Knab approach and calculate a scenario on sector data.