Nederlands 
English Platform ROAS is what the platform wants you to believe.
Datafy calculates what actually happens.
As an e-commerce manager you are under pressure to deliver results. Every channel reports its own ROAS. Datafy calculates the actual incremental effect — independent of platforms, based on your own data.
What Datafy calculates for you
Incremental ROAS per channel
Datafy calculates the actual incremental ROAS: the revenue generated above what would have happened without the campaign. Per channel, comparable and validated.
Channel cannibalism mapped
Which channels claim the same conversions? Datafy identifies overlap and cannibalism — so you stop paying twice for the same customer.
CPA optimisation per product category
Datafy calculates the optimal media mix per product category. This allows you to target campaigns more specifically and reduce your CPA.
Campaign forecasts for the budget
Before you launch a campaign, Datafy calculates the expected revenue and ROAS. Afterwards it validates whether the prognosis was correct.
Server-side tracking as data foundation
Datafy works with first-party data and server-side tracking — independent of third-party cookies and platform pixels.
Results that speak for themselves
For CheapTickets.nl we have been using Datafy for several years. Results include a substantiated 20% reduction in performance costs while maintaining results.
Since we strictly follow Datafy's recommendations, we see a 33% decrease in CPS.
At Essent we have been using Datafy with great satisfaction for years. The Media mix tool ensures we have the best overall budget deployment across all these channels.
Higher ROAS. Lower CPA. With proof.
A demo takes 30 minutes. We show how Datafy works for your e-commerce operation.