For E-commerce Managers

Platform ROAS is what the platform wants you to believe.
Datafy calculates what actually happens.

As an e-commerce manager you are under pressure to deliver results. Every channel reports its own ROAS. Datafy calculates the actual incremental effect — independent of platforms, based on your own data.

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For E-commerce Manager
What Datafy does for you

What Datafy calculates for you

Reported by the platform Extra revenue according to the model Would have happened without the channel Google Ads Meta TikTok
Only revenue that would not have happened without the channel counts as its contribution.
ROAS

Incremental ROAS per channel

Datafy calculates the actual incremental ROAS: the revenue generated above what would have happened without the campaign. Per channel, comparable and validated.

Channel A Channel B Overlap
Where channels reach the same customers, there is budget that can be freed up without losing revenue.
Overlap

Channel cannibalism mapped

Which channels claim the same conversions? Datafy identifies overlap and cannibalism — so you stop paying twice for the same customer.

Budget Extra revenue Channel A Channel B €
Budget moves to the channel where the next euro delivers the most extra revenue.
Optimisation

CPA optimisation per product category

Datafy calculates the optimal media mix per product category. This allows you to target campaigns more specifically and reduce your CPA.

Forecast with range Actual revenue Weeks Deviation explained
Every forecast is compared with reality afterwards, and every deviation gets an explanation.
Forecasts

Campaign forecasts for the budget

Before you launch a campaign, Datafy calculates the expected revenue and ROAS. Afterwards it validates whether the prognosis was correct.

Visitor Through the browser Through the server Datafy model
Server-side tracking makes up for cookie loss, so the model works with complete data.
Data

Server-side tracking as data foundation

Datafy works with first-party data and server-side tracking — independent of third-party cookies and platform pixels.

What clients say

Results that speak for themselves

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For CheapTickets.nl we have been using Datafy for several years. Results include a substantiated 20% reduction in performance costs while maintaining results.

Erik Zomerhuis
Erik Zomerhuis
“

Since we strictly follow Datafy's recommendations, we see a 33% decrease in CPS.

Joost Knuvers
Joost Knuvers
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At Essent we have been using Datafy with great satisfaction for years. The Media mix tool ensures we have the best overall budget deployment across all these channels.

Rob van de Wiel
Rob van de Wiel
Know what your next campaign will yield

Higher ROAS. Lower CPA. With proof.

A demo takes 30 minutes. We show how Datafy works for your e-commerce operation.

Book a demo