Nederlands 
English Not every measured conversion is extra revenue
In e-commerce you see almost everything reflected in dashboards. Yet those dashboards do not tell you on their own which sales were driven by marketing and which customers would also have bought without the last ad. Datafy helps you assess the contribution of channels more broadly.
What Datafy calculates for you
Understand how customers find you
A purchase can start with a brand campaign, continue with a search and end after a retargeting ad. If every platform attributes the full sale to itself, the result is double counting. Datafy uses the available customer journey and media data to analyse how touchpoints relate to each other.
Compare growth with the costs it takes
What happens if you spend more on paid search? Is extra retargeting still worthwhile? And how many sales do you put at risk when you reduce budget? Datafy helps you calculate changes like these, taking into account the diminishing returns that can occur at higher spend levels.
What clients say about Datafy
For CheapTickets.nl we have been using Datafy for several years. Results include a substantiated 20% reduction in performance costs while maintaining results.
Since we strictly follow Datafy's recommendations, we see a 33% decrease in CPS.
At Essent we have been using Datafy with great satisfaction for years. The Media mix tool ensures we have the best overall budget deployment across all these channels.
Use the results to improve your approach
Alongside the analysis of past performance, you see the expected outcome of a media plan. By checking forecasts afterwards, it becomes clear sooner which assumptions work out and which need another look.