Nederlands 
English You don't want pretty dashboards.
You want to know what marketing delivers.
As a director you steer on growth, margin and predictability. Marketing must be a reliable factor in that, not a black box that constantly asks for budget without delivering proof. Datafy gives you what you've been looking for: an independent model that calculates, validates and makes visible the actual ROI of your media investments.
What it delivers
Reliable revenue forecasts
Datafy calculates expected revenue based on your current media mix — per week, validated afterwards. Not a gut feeling, but a mathematical prognosis with proven accuracy.
Accountability to channel level
Every euro is linked to a measurable contribution. Not claimed by a platform, but calculated by an independent model. This gives you the foundation for substantiated budget decisions.
Scenarios for every budget round
What happens if you increase the budget by 20%? Or shift it to other channels? Datafy calculates the expected effect before you decide — so you go into the boardroom prepared.
Results that speak for themselves
For CheapTickets.nl we have been using Datafy for several years. Thanks to Datafy we have far-reaching insights into the performance of the media mix. Results include a substantiated 20% reduction in performance costs while maintaining results.
Datafy has ensured we can optimise and evaluate our budgets across all channels. Since we strictly follow Datafy's recommendations, we see a 33% decrease in CPS.
At Essent we have been using Datafy with great satisfaction for years. The Media mix tool ensures we have the best overall budget deployment across all these channels.
Marketing that is accountable.
A demo takes 30 minutes. We show how Datafy works for your organisation.