Nederlands 
English Know what your marketing investment delivers
As a director you look beyond marketing results to what they mean for revenue, margin and growth. You want to know whether the budget is going to the right places, whether an extra investment is sensible and what a budget cut is likely to cause. With Datafy you assess those questions from one coherent model instead of from separate reports per channel.
What it delivers
A revenue forecast you can check
Based on the available historical data and your current media activity, Datafy forecasts what you can expect to sell in the coming period. Once the period is over, you compare that forecast with the actual result. That shows you the expected outcome and also how well the model has forecast in the past.
Understand what the channels contribute together
TV, radio and online campaigns can reinforce each other. That is why Datafy looks at the combined picture across channels as well as at the performance inside individual platforms. The calculated channel contributions make it possible to discuss which investments are probably effective and which need further investigation.
Make different budget options comparable
What would an extra investment in the fourth quarter be expected to deliver? And what happens if you move part of your TV budget to online search? Datafy calculates scenarios, so you can compare the likely consequences before you decide.
What clients say about Datafy
For CheapTickets.nl we have been using Datafy for several years. Thanks to Datafy we have far-reaching insights into the performance of the media mix. Results include a substantiated 20% reduction in performance costs while maintaining results.
Datafy has ensured we can optimise and evaluate our budgets across all channels. Since we strictly follow Datafy's recommendations, we see a 33% decrease in CPS.
At Essent we have been using Datafy with great satisfaction for years. The Media mix tool ensures we have the best overall budget deployment across all these channels.
Back your marketing budget with financial analysis
No forecast takes over the business decision. An independent model does help you make assumptions explicit and evaluate choices afterwards.