Nederlands 
English Season, weather and switching behaviour
are already in the model.
Energy marketing is no average market: demand moves with the temperature, the switching season returns every year and the media mix leans heavily on TV and radio. Datafy models that dynamic explicitly, so you see what your media does, separated from what the market did anyway.
Built on the dynamics of your market
Weather, season and market dynamics as fixed model input
Temperature, seasonal patterns and the annual switching season are included as external variables. So your media budget doesn't get the credit, or the blame, for what the weather did. What remains is the real, incremental contribution of every campaign.
TV, radio and online in one model
Energy brands invest heavily in ATL. Datafy reads your media agency's broadcast schedules automatically, down to the spot level, and combines them with your online channels and sales data. One model, one truth across the whole mix, instead of a separate TV report next to your online dashboards.
Steer per brand and label
Multiple brands or labels in one portfolio? Each brand gets its own model and its own budget advice, while you keep the overview at portfolio level. This prevents brands from distorting each other's results.
Energy brands have steered on Datafy for years
At Essent we have been using Datafy to great satisfaction for years. With Datafy we get weekly insights into how our campaigns are performing and where we can best optimise, across our ATL, BTL and online campaigns. The media mix tool ensures we have the best overall budget allocation across all these channels.
Want to see what the model does with your switching season?
Book a demo and we will show, on sector data, how weather, season and media investment are pulled apart.