Nederlands 
English Measuring marketing in a market
where a lot changes at once
In energy, demand and conversion do not only move with your campaigns. Tariffs, seasons, market developments and competitor behaviour also play a part. If you attribute the results to media channels alone, you can draw the wrong conclusions.
Built on the dynamics of your market
Bring market influences and media together
Datafy analyses your online and offline media in relation to the available sales data and relevant external factors. This gives you a clearer view of what marketing contributes, without pretending that the model can fully explain every movement in the market.
Calculate the effect of a different budget split in advance
What is likely to happen when TV pressure goes down and search gets more budget? And does that answer change during a busy switching period? With scenario analysis you can compare the options before you act on them.
Steer per brand and label
Multiple brands or labels in one portfolio? Each brand gets its own model and its own budget advice, while you keep the overview at portfolio level. This prevents brands from distorting each other's results.
Energy brands have steered on Datafy for years
At Essent we have been using Datafy to great satisfaction for years. With Datafy we get weekly insights into how our campaigns are performing and where we can best optimise, across our ATL, BTL and online campaigns. The media mix tool ensures we have the best overall budget allocation across all these channels.
Want to see what the model does with your switching season?
Book a demo and we will show, on sector data, how weather, season and media investment are pulled apart.