Nederlands 
English The largest budget with no
business case. Until now.
Every investment in your company has a rationale, except, all too often, the media budget. Datafy treats marketing the way finance treats every expense: with a calculated expected return up front, and a check against what actually happened afterwards. Independent of the platforms that receive the budget, so you can defend every euro to the board and to oversight.
Marketing as an investment decision
Revenue forecasts that feed your forecast cycle
The model calculates expected revenue per week from the planned media investment, and lays every forecast alongside the actuals afterwards. That gives finance a revenue expectation that keeps proving itself, instead of the optimistic sum of platform dashboards.
Marginal return per channel, down to the last euro
It is not the average return that counts, but what the next euro delivers. Datafy calculates per channel where extra budget still pays off and where the saturation point is reached: the rationale for every reallocation and every round of cuts.
Every budget round with scenarios that have been calculated through
What does 10% less media budget cost you in revenue? What does a shift from performance to brand deliver? Instead of negotiating on gut feel, marketing puts scenarios on the table with calculated revenue and margin consequences, and the board chooses with its eyes open.
Want to run one budget round with real scenarios?
Book a 30-minute demo, with your CMO alongside. We calculate a reallocation scenario through on sector data.