Nederlands 
English A media budget deserves a financial rationale too
For investments in staff, technology or production, it is normal to ask what they are expected to deliver. For marketing that is often harder, because each platform reports its own results. Datafy brings that information together and shows how your total media investment translates into commercial results according to the model.
Marketing as an investment decision
From forecast to actuals
Based on your media planning and the available history, Datafy calculates an expected revenue trend. Afterwards that expectation is compared with what actually happened. That makes the analysis useful for finance as well: you can see which forecasts held up and where differences arose.
The return on an additional investment
Average return does not always tell you where the next euro is best spent. As you invest more in a channel, the additional return can decline. With sensitivity analysis you examine how strongly the total outcome changes when you make a limited adjustment to the budget.
A budget discussion based on scenarios
Should the media budget go down, or is there room to invest? Datafy calculates different alternatives and shows their expected commercial consequences. How that translates into profit and cash flow then also depends on margins and other business costs.