Nederlands 
English Look beyond the last click
on a subscription
A telecom customer often goes through several touchpoints before taking out a subscription. A brand campaign can spark interest, while search or a comparison site records the final conversion. That is why it is risky to treat that last step as the full contribution of marketing.
Built on the dynamics of your market
Assess channels in relation to each other
Datafy brings your offline campaigns, digital media and other channels together in one model. With that model you examine how your commercial results develop when the media mix changes.
Make budget decisions concrete
Do you want to invest more in brand awareness or in conversion-focused media? The answer depends on the expected additional effect, and not only on the historical cost per sign-up. Scenario analysis helps you put the options side by side.
Competitive pressure as an external factor
If a competitor launches an aggressive promotion, your inflow moves with it, regardless of what you do. Market developments and seasonal patterns are included as external variables, so your media gets neither the credit nor the blame for someone else's campaigns.
See what Datafy can do for your organisation
In a demo we show which data is needed, how the model works and which questions you can answer with it.