Nederlands 
English In a saturated market
every switcher counts.
Telecom marketing is about switchers: winning them, keeping them and winning them back, in a market where everyone already has a subscription. Promotional pressure, brand campaigns and performance all run together. Datafy pulls them apart: what did the price promotion do, what did the brand do, and what did your media really do?
Built on the dynamics of your market
Price promotions separated from media pressure
A spike in sales during a promotion period: was that the discount or the campaign around it? Datafy models promotions and price actions as their own variables, so the media effect is not contaminated by the promotion effect. That way you know what a campaign is worth without a discount.
Long-term brand building and short-term sales in one model
TV builds brand preference that only results in a switch weeks later; performance harvests today. The model accounts for both time horizons, so brand budget is not judged on this week's conversions.
Competitive pressure as an external factor
If a competitor launches an aggressive promotion, your inflow moves with it, regardless of what you do. Market developments and seasonal patterns are included as external variables, so your media gets neither the credit nor the blame for someone else's campaigns.
Want to see what your brand campaign is worth without the discount?
Book a demo and we'll show you how promotion effect and media effect are pulled apart.