Nederlands 
English Mathematicians who turn marketing
into a calculation.
Datafy grew out of the conviction that media decisions should not rest on gut feeling, but on transparent mathematics. We build models you can understand yourself, and that serve only one interest: your return.
Econometrics as the foundation, not an afterthought
Datafy is rooted in econometrics and stochastics. Where most tools start at a dashboard, we start at the model: the actual journey of every visitor, calculated mathematically. That academic foundation is not a marketing claim but the starting point of every line of code.
Three principles we do not deviate from
Transparency
No black box. Every recommendation can be traced back to the underlying assumptions and figures. You can verify it yourself.
Mathematical rigour
We calculate with the actual customer journey instead of channel totals. Models are validated against realised revenue, not against assumptions.
One interest
Our price is not tied to your media budget. If the model advises spending more, we earn nothing extra from that. The recommendation serves only your return.
Years live at brands with budgets in the millions
Our models run in production at organisations that treat media as an investment, from energy to financial services and e-commerce.
Where to find us
Drop by, call or email. We are happy to think along about your model landscape.
Prefer to get acquainted before a demo?
Tell us what you are running into with your media allocation. In one conversation we show whether the model solves something for you.