For the Head of Media and media manager

Not another dashboard.
A weekly recommendation you dare to follow.

You have plenty of dashboards. What is missing is a concrete answer to the question of where to steer this week. Datafy translates the model into a reallocation recommendation per channel every week, cross-media, from TV and radio to search and social, with the expected revenue impact alongside it.

Weekly One recommendation per channel, no mountain of reports
Cross-media Offline and online in one model
Calculated through Every plan simulated up front
For the Head of Media
What Datafy does for media teams

From monthly reporting to a weekly steering cycle

Know every week where the next euro should go
01. Weekly recommendation

Know every week where the next euro should go

The model calculates per channel where extra budget still pays off and where the saturation point is reached, and turns that into a concrete recommendation: up here, down there. The week after, you see what the recommendation did, checked against the actuals. That way steering becomes a rhythm instead of a discussion.

TV and radio measurable down to the spot
02. Offline insight

TV and radio measurable down to the spot

Which station, which time slot and which position in the break actually delivers response? Datafy measures the effect of every airing and monitors the GRP price per package. Not agency reporting that grades itself, but an independent measurement that lets you run the buying conversations more sharply.

Plan campaigns with scenarios that have been calculated through
03. Planning & constraints

Plan campaigns with scenarios that have been calculated through

Set what is fixed, contracts, deals, minimum presence, and let the model optimise within those bounds. Every campaign plan is calculated through on expected revenue up front, so internally you defend a calculated scenario instead of your gut.

For the media manager

Want to run along for one weekly cycle?

Book a 30-minute demo. We show a real weekly recommendation, including last week's check against the actuals.