Nederlands 
English Assess the results of your entire media plan
As the person responsible for media, you decide every week where your budget goes. But search performance can change because you are running TV, and retargeting can claim revenue that would also have been achieved without that campaign. Datafy maps these dependencies, so you do not have to rely on separate platform reports.
What Datafy calculates for your media plan
From spotting a signal to investigating it
A declining contribution from a channel is a signal to look closer, and it is not an automatic recommendation to stop. With Datafy you investigate which factors play a role and whether a change in budget is expected to make a difference.
Calculate the effect before you adjust the budget
You can calculate a limited budget change while other conditions are held constant. If you want to adjust several channels at once, you compare scenarios for the total media mix.
Discuss results with your agency and leadership
The same analysis can be used in meetings with your media agency and when you account for results to marketing or finance. That makes it easier to explain a recommendation, carry it out and assess it later.