Nederlands 
English From data to decision.
In weeks, not months.
Marketing Mix Modeling has the reputation of a consulting project: six months, plenty of workshops, one report. Datafy works differently. Data delivery is automated, the model is recalculated continuously and every forecast is checked against reality afterwards. You are not buying a report, you get a system that keeps learning.
Five phases. One clear agreement per phase.
No open ends: every phase has a concrete result and a moment where you validate whether we continue.
Scope & kickoff
Together we define the KPIs you steer on, the brands and channels that count and the business questions the model has to answer. One session, one scope document.
Automated data connection
Your data streams, from media agency deliveries and TV/radio broadcast schedules to platform data and sales figures, are connected to Datafy's automated pipeline. Set up once, after which every new delivery processes itself. No monthly manual exports.
Model & validation
The econometric model is built on your history and tested: does it explain the revenue you actually generated? We discuss the outcomes with your team. Only once the model demonstrably tracks reality do we go live.
Go-live & training
Your team gets access to the platform and a working session on your own data: reading attribution, running scenarios, assessing recommendations. From here on you steer yourself.
The model proves itself, every week
Every week the model is recalculated on the latest data and the earlier forecast is placed next to the actuals. If reality deviates, you see it, and you see why. This is the difference with a one-off MMM study: the model is permanently held to account by reality.
Prefer proof first? Start with a Proof of Value.
Large organisations are reluctant to commit to a multi-year licence on the basis of a demo, and they do not have to. The Proof of Value is a defined project with a fixed price and a fixed end date: we build the model on your own history and test it against your realised revenue. The final report shows what the model explains, what it predicts and where your budget sits suboptimally today. After that you decide on the licence. If you continue, the Proof of Value is deducted.
Less than you think.
Access to your data
Sales or lead figures and your media costs. A history of at least two years gives the model seasonal patterns to build on.
One point of contact
A marketer or analyst who knows the business questions. On average a few hours a week during implementation, after that steering on the weekly recommendation.
Your media agency can take part
Agencies deliver the broadcast schedules and cost data directly to the pipeline. Datafy calculates independently, the agency simply remains your execution partner.
Want to see how this looks for your data landscape?
In a 30 minute demo we walk through the process using your channels and KPIs, including an honest estimate of the lead time.