Nederlands 
English Calculate the effect of changes to your media plan
What happens if your TV budget goes down? Is extra money for search the wiser choice, or does keeping the current split deliver more? With scenario analysis you can compare different budget choices before you actually carry them out.
Scenario Planning
Change several channels at once
A scenario can be a small adjustment or a complete reshuffle of budgets. It matters that the calculation accounts for the interaction between channels and for the fact that the return can change at higher budgets.
Compare the expected results and the uncertainty
The model calculates which commercial outcome can be expected for each scenario. A forecast is no guarantee, and larger changes beyond the known data often bring extra uncertainty. That is why scenarios are meant to give your choices a better foundation. They do not remove risk.
Check afterwards whether the forecast came true
After the budget change you chose, you compare the actual results with the forecast. This makes planning part of a recurring process of forecasting, deciding and evaluating.
Calculate in advance what a change in your media budget is expected to deliver
We show you how scenario analysis works for your media mix in a 30-minute demo.