Datafy
  • For whom
    Audiences CEO & Director CFO & Finance Marketing Director / CMO Head of Media E-commerce Manager Data & Analytics Lead
  • Industries
    Sectors Energy & Utilities Telecom Fashion & Lifestyle Financial services Travel & E-commerce
  • Features
    Features Cross-media Attribution Marketing Dashboard Offline Media Measurement Customer Journey Analysis Scenario Planning
  • How we work
    Approach Our approach Our method Trust & Security
  • Knowledge
    Knowledge base Cases Glossary Use cases Compare Platform, build it yourself or an agency?
  • Investment
  • About us
  • English
    Nederlands Nederlands
  • Book a demo
For whom CEO & Director CFO & Finance Marketing Director / CMO Head of Media E-commerce Manager Data & Analytics Lead
Industries Energy & Utilities Telecom Fashion & Lifestyle Financial services Travel & E-commerce
Features Cross-media Attribution Marketing Dashboard Offline Media Measurement Customer Journey Analysis Scenario Planning
How we work Our approach Our method Trust & Security
Knowledge Cases Glossary Use cases Compare Platform, build it yourself or an agency?
Investment About us Book a demo Nederlands Nederlands English English
Contents
Legal

Cookie Policy

Datafy B.V.  ·  Last updated: September 2026

1. Introduction

Datafy B.V., as the controller of the data processing, attaches great importance to the protection of your personal data and to transparency about our use of cookies. This cookie policy applies to datafy-software.com and explains which cookies we use, why we use them and how you can manage your preferences.

2. Types of cookies we use

We use the following categories of cookies:

  • Technical cookies: strictly necessary for the website to function. Without these cookies, certain parts of the website do not work correctly. [Required]
  • Analytical cookies: collect anonymised data about the use of the website, such as pages visited and the duration of the visit. They help us improve the website. [Optional]
  • Functional cookies: allow the website to be personalised on the basis of your preferences, such as language settings or previously completed forms. [Optional]
  • Tracking cookies: used for advertising purposes and to collect data about browsing behaviour across multiple websites. [Optional]

3. Consent for cookies

Your prior consent is required for the placement of non-essential cookies, such as analytical, functional and tracking cookies. We ask for your consent through the cookie banner on your first visit to our website.

You can withdraw your consent at any time by adjusting your cookie preferences through your browser settings or by reopening the cookie banner.

4. Why do we collect data through cookies?

We use cookies for the following purposes:

  • Improving the operation and performance of our website.
  • Analysing usage patterns in order to optimise our services.
  • Delivering personalised content and advertising that matches your interests.

5. Legal grounds for processing

We process data through cookies on the following legal grounds:

  • Consent: for non-essential cookies for which you have actively given permission.
  • Legitimate interest: for technical cookies that are necessary for the website to function and for website optimisation.

6. Your rights under the GDPR

Under the GDPR you have the following rights in respect of the personal data collected through cookies:

  • Right of access to the data we process about you.
  • Right to rectification of inaccurate data.
  • Right to erasure of your data.
  • Right to restriction of processing.
  • Right to object to processing.
  • Right to data portability.

To exercise your rights, please contact us at auke@datafy-software.com.

7. Processing by third parties

We may share data with third parties that help us operate our website, such as analytics providers and advertising platforms. These parties may process the data solely on the instructions of Datafy and in accordance with the GDPR.

A current list of processors is available on request.

8. Security of your data

We take appropriate technical and organisational measures to protect data collected through cookies against loss, misuse and unauthorised access. These measures include encryption and access restrictions.

9. Retention period

Tracking cookies are retained for a maximum of 12 months. Technical and functional cookies are retained for as long as is necessary for the purpose for which they were placed, or until you delete them through your browser settings.

10. How can you manage cookies?

You can adjust your browser settings to disable or delete cookies. Please note that disabling certain cookies may limit the functionality of our website.

11. Contact

Datafy B.V.
Bloemendaalseweg 139
2061 CH Bloemendaal, the Netherlands
Email: auke@datafy-software.com
Telephone: +31 23 525 2818
Chamber of Commerce: 66681111 ยท VAT: NL 8566.59.216.B01

12. Dutch Data Protection Authority

If you believe that we are not processing your data in accordance with the law, you have the right to lodge a complaint with the Autoriteit Persoonsgegevens (Dutch Data Protection Authority).

Datafy

Marketing Mix Modeling for organisations who want to know what their media budget really delivers.

Features

  • Cross-media Attribution
  • Marketing Dashboard
  • Offline Media Measurement
  • Customer Journey Analysis
  • Scenario Planning

For whom

  • CEO & Director
  • Marketing Director / CMO
  • E-commerce Manager

Knowledge base

  • Glossary
  • Use cases
  • Compare

Contact

Hofstede Sparrenheuvel
Bloemendaalseweg 139
2061CH Bloemendaal

+31 23 525 2818 info@datafy-software.com
© 2026 Datafy · KVK 66681111 · BTW NL 8566.59.216.B01
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