“For Cheaptickets.nl, we have been using Datafy for several years now. With the help of Datafy, we have far-reaching insights into the performance of the media mix, TV ads and online campaigns.With the media mix modeling tool in Datafy, we calculate several scenarios annually and quarterly for optimal online and offline media budget distribution.Every week, we send our online campaigns based on the advice in Datafy. Results are a substantiated 10% decrease in performance costs while maintaining results.”

“Datafy has ensured that we can optimize and assess our budgets across all channels. This tool ensures that we can include all channels in attribution and budget optimization, and not, like GA, that you cannot properly include certain channels. Knab is currently using Datafy for online and offline budget distribution and improving online campaigns. Since we strictly followed Datafy's advice, we've noticed a 33% drop in CPS, as opposed to when we didn't follow the advice.”

“At Essent, we have been using Datafy to great satisfaction for years.
With the help of Datafy, we get weekly insights into how our campaigns are running, where we can best optimize, and that about our ATL, BTL and online campaigns.
The Media mix tool ensures that we have the best budget overall across all these channels and we also had a separate module built that determines the ideal price per product for us, given our position in relation to, the amount of sales we do and our competitors.
Over the years, this has enabled us to make several major optimization successes in terms of both the use of channels, budgets, the best mix between price comparators & online channels and a significant saving on the cashback amount that we give away.”