Feature
Perfect the customer journey with detailed conversion paths
A customer journey is rarely linear. The conversion path analysis gives you the necessary insight to know exactly which touch points contribute to your turnover, and which still need to be improved.
About the feature
The conversion path feature makes detailed optimization of the various phases in the customer journey simple. What route do customers take before selling? What awareness content influences sales? Which channels work well together? In the Datafy Dashboard, you can identify exactly which path your customers take before selling and which routes are most profitable.
