Privacy-first. Transparent. Cookie-independent.

Privacy by Design

Designed from the core with privacy as a starting point.
Our models only process what is needed. No redundant data, no user profiles. Everything is fully in line with the strictest European legislation.

• Aggregate data only
• No user IDs or trackers
• Fully GDPR compliant
• ISO27001 covered processes

“Privacy isn't a marketing talk at Datafy — it's ingrained in our software.”

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Cookie-independent — with optional pixel integration

Our AI models work completely without cookies or user IDs, but also offer flexibility if you want to add additional event data.

• Works 100% without cookies, IDFA or user tracking
• Optional: first-party pixel or server-side events (e.g. purchases, sessions, ROAS)
• Combines media deployment, conversions and external factors — cookieless or enriched

📘 “At Datafy, you decide how much data you use. No dependency, but choice.”

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Transparency in AI

Without a black box, with clarity.
At Datafy, you don't just see the results of AI-driven models — you also understand why.

• Explainability per channel, by factor
• Insight into model choices and data weight
• Simulate and modify scenarios yourself