Nederlands 
English Every euro accounted for.
Revenue predicted.
Datafy brings all marketing data together in one mathematical model. Online and offline. Historical and predictive.
Marketing measures itself. Nobody measures marketing.
You have more data than ever. And less certainty than you'd like. Channels claim each other's conversions. Reports contradict each other. Budgets are allocated based on gut feeling, because no one knows with certainty what actually has an effect.
Every platform reports on its own success. Google Ads claims the conversion. Meta does too. And retargeting takes credit for purchases that would have happened anyway. You pay three times for the same customer and have no instrument to prove it.
The question every CMO and director has but rarely gets answered: what does my media budget actually yield? Not just per channel but overall. Not reported by a media company or platform, but calculated by an independent model. Not once a month, but in real time. Datafy gives that answer. Based on your data. As often as you want.
One model. All channels. One truth.
We bring all marketing data together in one advanced mathematical model: online and offline, historical and predictive. So you see not only what happened, but also what is likely to happen and what you need to do today to reach your revenue target.
Datafy integrates your advertising data, e-commerce data, offline media and external market factors into an econometric model, with a user-friendly interface. The model calculates the realised contribution per channel, corrected for seasonal influences, competitive behaviour and market conditions.
Datafy also looks ahead. Based on your current media mix, Datafy calculates the expected revenue for the coming weeks. Afterwards it validates whether the forecast was correct, with an explanation if it wasn't.
No black box. No magic. Transparent mathematics you can understand yourself.
From data to decision in five steps.
Data consolidation. All sources in one uniform data model: Google Ads, Meta, TikTok, Shopify, TV, Radio, Affiliate.
Attribution. First-party attribution and Marketing Mix Modeling combine the short and long-term media effects per channel.
Forecasts. The model calculates your expected revenue per week based on your current media mix.
Budget optimisation. Concrete purchase recommendations: shift budget from channel A to channel B to reduce your CPA by X%.
Validation. Every forecast is tested against reality. Deviations are explained, the model continuously improves.
Built for teams that steer on growth.
Datafy is developed for marketing teams and organisations that want to use media to grow. Organisations that treat marketing as an investment discipline, not a cost centre. CMOs who want to account for cross-channel results, directors who want reliable revenue forecasts, and e-commerce managers who want to know what their next campaign will yield.
Results that speak for themselves
For CheapTickets.nl we have been using Datafy for several years now. With Datafy we have far-reaching insights into the performance of the media mix, the TV advertisements and the online campaigns. With the media mix modelling tool we calculate scenarios each quarter for an optimal online and offline media budget distribution. Results include a substantiated reduction of 20% in performance costs while maintaining results.
Datafy has ensured that we can optimise and evaluate our budgets across all channels. This tool ensures that we can include all channels in the attribution and budget optimisation. Knab uses Datafy for online and offline budget distribution and improving online campaigns. Since we strictly follow Datafy's recommendations we see a decrease in CPS of 33%.
At Essent we have been using Datafy with great satisfaction for years. With Datafy we get weekly insights into how our campaigns are performing, where we can best optimise, and that across both our ATL, BTL and online campaigns. The Media mix tool ensures we have the best overall budget deployment across all these channels.
Ready to steer on evidence?
A demo takes 30 minutes. We show how the platform works and answer all your questions.