Cross-media Attribution

Know which channel actually drives your revenue.

Stop relying on last-click or platform-reported numbers. Datafy's cross-media attribution model shows the true contribution of every channel.

Cross-media Attribution
Cross-media Attribution

What you get

True channel contribution

See the real impact of TV, radio, search, social and display - all in one model.

Online + offline combined

Integrate digital, out-of-home, print and broadcast into a single view.

Budget optimisation ready

Use attribution insights to shift spend toward channels with the highest return.

No platform dependency

Results are independent of Google, Meta or any other platform reporting.

Ready to see your true channel ROI?

In 30 minutes we show you exactly how cross-media attribution works for your specific media mix.